Isn’t it a fact that more beautiful doesn’t mean more usable, though we usually think it does? This psychological phenomenon in which people perceive beautiful designs as better & easier to use is called The Aesthetic-Usability Effect. — In 1995 researchers Masaaki Kurosu and Kaori Kashimura from the Hitachi Design Center studied intensely for the 1st time about Aesthetic-usability impact. They tested twenty-six variations of an ATM UI, asking the 252 study participants to rate every style on easy use, also as aesthetic charm. Thus, however, it may…

We Genuinely like to signify this new basic idea of a great way to think about privacy. #DesignForPrivacy. It is of utmost essential that how can we make sure that privacy concerns are a part of the process from the very beginning? — In a tech-driven world, our economy runs more on information than ever. It surpassed oil and became the world’s most useful resource, and We’re handing it over more promptly than ever. Planning for privacy and information protection has never been necessary, and some attention-grabbing trends are rising. Once it involves…

Do you know that the demand for designers who will push the bounds of design & to stay relentless specialize in design innovation is increasing bit by bit? — “The future belongs to people who believe the wonder of their dreams.”- Anna Eleanor R. As intriguing as it sounds, the long run of design as we all know isn’t possible to be the approach, we tend to see it. The design has returned an extended approach, the approach it’s…

In 2019 July, my friend Manthankumar and I ( Deep Joshi ) started building out cool side-projects after completing our master’s. We’ve worked with start-ups, established firms and designers, marketers in various businesses. The problems they face are usually similar: limited functionality of tools that eat time devoted to their…