The power of Illustration in the digital world

As you know that creating a definite illustration design isn’t a straightforward task, but the potential it carries will undoubtedly enhance your product's values.

Hexorial Studio
6 min readJan 28, 2021


Digital illustrations are one of the foremost design trends of recent years. Big business players like Google, Airbnb, and Dropbox have embraced illustrations as a core part of their design. This article explains the assorted illustration designs that trendy merchandise use, besides offering tips about what you wish to contemplate to make a move that will fit your complete. Before that, it’s necessary to grasp why illustrations are necessary.

The powers of digital illustration and motion design are equally spectacular. Each of them works as authoritative client decision-drivers and whole image-creators once it involves interaction with a corporation within the digital area. The fashionable promoting landscape is packed with tons of annoying ads with a relatively simple and repeatable design. The web audience is thirsty for recent air in what they see and interact with.

Art by Maryia Nestsiarovich, Drawing, Pencil, Illustration, Hexorial Studio — the power of Illustration in the digital world
Art by Maryia Nestsiarovich

The importance of illustration

Perhaps one in all the foremost necessary facts you wish to know regarding illustrations is that illustrations aren’t merely a trend — they’re a tool. It may be a visual interpretation of a specific thought, text, or process by its nature. Folks have used illustrations for thousands of years to speak and to sympathise.

Using illustrations in your design helps the overwhelming majority of individuals to understand visual info quicker than matter (Words Versus footage, PDF).

Illustrations provide designers 3 superpowers:

  1. Understanding advanced information: For that, visuals are more powerful than text. Whereas words will tell you one thing, the illustration will show you one thing.
  2. Better recall of data: Anytime we tend to try and bear one thing in mind, our brain creates a picture. It’s a lot easier to recollect associate degree illustration than plain text; thus, we’ve got a ready-to-use image. Also, pictures tend to stay higher in our LTM.
  3. Brand identity: Identity is a combination of many different components that contribute to an enduring impression. The whole smart identity is something that produces your brand stand out from the gang. Brand identity edges from well thought out and consistent illustrations, and custom illustrations establish a solid foundation of originality.
Scenes, Illustrations ,Website’s, App, Humane
Art by Brad Cuzen

The design may be a roadmap or a strategic approach for realising a singular expectation — Wiki.

Of course, the design is strategic, purposeful, and invariably aims to resolve issues. A simple design creates a powerful impact on users. Sensible work catches your attention, keeps you engaged, and stays in your memory. Simply think about one thing that has caught your attention and compelled you to read; does one recall some comic strips, cartoons, animation, sketches, illustrations in trolls?

Yes, the facility of Visual Storytelling invariably has a footing and plays a vital role in developing a story. Several forms are used like photos, videos, animations, and sketches, and once that, a visual storytelling medium involves images. Some images will convey your message, but the question is, are they versatile like Illustrations?

A user connects with illustrated narratives quicker. Who is your favourite superhero? The trend has gone infective from prints. Currently, the digital platform is witnessing all sorts of it, some static in motion et al. Designers currently are making websites that use full-screen illustrations to custom created icons to personify brands, identities and supply that USP. Even overly technical and information-driven websites will be created extraordinarily spirited and interactive. Nevertheless, commune the whole message as powerfully as ever before, and custom illustrations are the most fun and fascinating thanks to doing this.

books, girl, illustrations, plant, Hexorial Studio — the power of Illustration in the digital world
By maryanne nguyen

The general public’s primary thought is exploitation illustrations as substitutable to change of state or support; however, it’s designed in itself; a tool that will serve as if by magic mix change of state and neat ideas.

It is no surprise that it’s taking on the internet and mobile applications. The mood, vogue, and theme of the websites are set, and in contrast to images, they will mesh reality & imagination and give you an extraordinary design. With illustrations, you become the king of your wonderland with powers to form something and everything to best convey your message, be it a dog floating within the house, a talking bird of night, or a superman delivery boy, totally something that hits your imagination. Very little ability, colour, and compelling illustrations are bound to amendment a website’s identity.

Illustrations have a heap of technicalities hooked up to that additionally. Whereas the illustration might have depths of quality, the general message ought to be straightforward. Like all alternative designs, even illustrations bear layers and layers of stages, from the rough sketches to vector outlines, to colours to depth and composition. Colour may be a powerful tool in illustration; as a result, it will amend mood — the user’s mood.

Imagine an internet site that has the power to enhance our superpower of mind, thereby strengthening our relationship with a brand. If the colours are taken from the brand palette, the illustrations become a district of its identity. And, introducing a lot of complementary colours or gradients can increase its tone. Texture brings a lot of depth to the illustration; a straightforward halftone texture or a granulosa soil texture creates a pleasant impact on the flat illustration.

Today we tend to spot illustrations totally on a banner of the website or round the section that seeks to clarify product/ services usage. The trend in mobile chiefly focuses on splash and onboarding screens. Individuals additionally use a heap of refined animations to enliven the entire website/ applications. The animations are typically done exploitation animated GIFs. A tailored icon with SVG animation is currently a trend in UI interaction. The fragile use of animation in illustration simply offers the positioning that further a dash of awesomeness for that unforgettable expertise.

There are different Illustrations and icon designs employed in websites and mobile applications, with a lot of lean towards flat design. Few standard designs embrace line drawings, crammed colour, hand-drawn, low poly, Geometric, isometric, and 3D.

By reading this, we can infer that illustrations influence us on a large scale. Creating a definite illustration design isn’t a straightforward task; however, it undoubtedly values its potential. Well-designed illustrations will enhance your complete expertise and assist you in forming a personal reference to your users. Such illustrations become a necessary part of your product, and you and your users won’t be ready to imagine things complete without them.

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